startup

Branding as an unfair advantage

unfair-competition SUMO

There was an interesting point made at the previous Zürich Lean Startup meetup event (slides are available here), Michael Wiedemann argued branding could be used as an unfair advantage. If you’re not familiar, the concept was introduced by Ash Maurya in his book Running Lean (quoting Jason Cohen): A real unfair advantage is one that cannot easily be copied or bought. There’re few examples mentioned in the book, ...

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